Merchandise/Licensing

All merchandise should follow our Visual Identity guidelines.

John (Jay) Marano, of the Trademark Licensing Office, must approve in writing the use of any university trademarks on merchandise or if the design represents or references the university in any way. In addition, all such merchandise must follow the full requirements of the visual identity standards and use a licensed supplier. Obtain approval of the design from the Trademark Licensing Office by contacting the director of the Trademark Licensing Office at 412-268-3904 or marano@andrew.cmu.edu. Allow three to five days for review, plus time for any revisions.

To license a supplier, contact John Marano at 412-268-3904 or marano@andrew.cmu.edu.

Student Organizations

Student organizations are not required to include reference to Carnegie Mellon University in their marketing and promotional materials. However, when they choose to use a university trademark, they must follow the CMU Student Organization Standards for Use of Trademarks and Visual Identity and use a licensed supplier. The club must get approval of the design from the Trademark Licensing Office by contacting the director of the Trademark Licensing Office at 412-268-3904 or marano@andrew.cmu.edu. Allow three to five days for review, plus time for any revisions.

 

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Dos & Don’ts

The black Wordmark Stacked on a white background the required "safe zone." The registration mark, that is a capital sans serif "R" inside a black outline of a circle at the required size, is positioned correctly after the "m" in the word "Mellon." A red arrow points specifically to the registration mark. A green square with a white checkmark is located in the bottom-left corner, signifying that this is a "DO" or a recommended best practice.

Do use the registration mark (®) version of the appropriate trademark when printing on merchandise.

Download Registration Mark Versions of Trademarks

The black Wordmark Horizontal with a very small registration mark, that is a capital sans serif "R" inside a black outline of a circle, is positioned between the words "Mellon" and "University." A red "X" is below the registration mark. A red square with a white "X" is located in the bottom-left corner, signifying that this is a "DON'T" or prohibited practice.

Don’t use the registration mark (®) in the Horizontal Wordmark.

 

 

 

A close-up photograph of a black baseball cap featuring the Wordmark Stacked embroidered in white. A red "x" is positioned next to the registration mark, that is a capital sans serif "R" inside a white outline of a circle. A red square with a white "X" is located in the bottom-left corner, signifying that this is a "DON'T" or prohibited practice for embroidered items.

Don’t use the registration mark (®) when embroidering.

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