Applying the Brand
There are multiple aspects to learn and consider when applying the Carnegie Mellon University Visual Identity and Messaging standards.
Following these standards will ensure consistent, on-brand communications. In this section, you will find guidelines for common applications, including:
Social Media
Social media is a crucial communication platform at CMU, serving as a powerful tool to connect with students, alumni, faculty, staff and other key stakeholders.
Writing
Find information and guidelines for some of the scenarios you're most likely to encounter as a university communicator.
Photography
Photography allows us to showcase CMU’s groundbreaking research, world-changing students and faculty, energetic campus and world-class facilities.
Videography
Video provides an opportunity for storytelling — from multiple perspectives — in an efficient, engaging and emotive way.
Websites
Essential for any organization, websites are rich resources for communication, storytelling, reputation and support.
Merchandise/Licensing
All merchandise should follow our Visual Identity guidelines.
Co-branding
When representing partnerships with multiple identity marks (internal or external), the marks must be of equal weight and separated by a single rule.
Email Signature
Create a CMU-branded email signature that tells who you are and what you do.