Resources
Express our brand with ease.
University Communications & Marketing has pulled together all the resources you need to confidently express the Carnegie Mellon University brand. Take a moment to review all the assets here, and check out the FAQs page for answers to any questions you have.
Brand Training
We’ve curated a range of learning opportunities to help you tell the world what CMU can do. From general branding courses and cohort meet-ups to specific training for Canva and the DAM, this is the place to find inspiration and answers.
Downloads
Express the CMU brand in your everyday work with assets and templates.
CMU Selects
CMU Selects offer special collections of campus, lifestyle, classroom and research imagery available for use by the CMU community without a login. For external use, please contact marketing-info@andrew.cmu.edu.
DAM - Digital Asset Management
The DAM is a collaborative, self-service library of digital assets exclusively for staff members with communications and marketing job responsibilities. A user account is required.
AI Guidelines
CMU supports the responsible use of generative AI tools. Learn about all the critical considerations and requirements here.
Sign Guidelines
Following our university’s Sign Guidelines will help maintain CMU’s strong reputation as a top research institution while creating consistency and efficiencies across the university.
Canva
Canva is an intuitive, all-in-one design platform that simplifies content creation for everyone.