The Wordmark is the second of Carnegie Mellon University’s two core trademarks.
Like the University Logo, the Wordmark is a universal identifier, appropriate for most applications. This mark is useful when larger text is desired or layout dictates a preference over the square logo. The Wordmark is available in horizontal and stacked options.
Sizing & Placement
Minimum Size (Horizontal)
Never print the Wordmark Horizontal less than 2 inches or 300 pixels* wide.
*Exception allowed for responsive scaling.
Minimum Size (Stacked)
Never print the Wordmark Stacked less than .75 inch or 150 pixels* wide.
*Exception allowed for responsive scaling.
Safe Zone
Leave at least 1 M-width buffer around the Wordmarks.
Safe Zone
Leave at least 1 M-width buffer around the Wordmarks.
Color Options
The Wordmarks can only be one of the brand’s four core colors or white. Use only the files provided for download.
Dos & Don’ts
Do scale the entire Wordmark proportionately as a group.
Don’t typeset or modify Wordmark elements separately. Only use graphic files provided on the Downloads page.
Do include “University.” This is to distinguish us from other “Carnegie” or “Mellon” institutions.
Don’t crop or bleed.
Do rotate the wordmarks 90° if needed (i.e., on the spine of a binder or shirt sleeve).
Don’t curve, arc or place diagonally.
Do use the Wordmark on core colors only. Core colors are Carnegie Red, Iron Gray, Steel Gray, Black and White.
Don’t pair the Wordmark with any other mark, graphic or text, including CMU registered trademarks.
Do use the White version over the Tartan pattern.
Don’t place Wordmarks on backgrounds (e.g., photographs, textures, etc.) that make them illegible.