Trademarks: the foundational link to a strong central brand.
Core Marks
Specialty Marks
Carnegie Mellon University’s visual identity system includes six trademarks. Any material — print, digital or merchandise — representing a primary or secondary unit or a recognized university group must include a Carnegie Mellon trademark. All trademarks should be used in an appropriate manner for the benefit and promotion of the university. Carnegie Mellon trademarks may not be altered in any way.
The university’s trademarks may not be used in any manner that suggests or implies an endorsement of external organizations without written agreement from University Communications & Marketing.
Core Marks
Unitmarks
The official mark for all primary and secondary university units and recognized affiliate groups, used to leverage the equity and consistency of the university brand.
Specialty Marks
University Seal
The Seal is the most formal academic expression of the university's brand.
Lettermark
An informal presence reserved for a close community or connection to the university.