Mascot Mark

The Mascot Mark is our competitive mark. 

It represents every student, alumnus, faculty or staff member, or anyone else who proudly supports the university. Whether in the context of academics or athletics, to display the Mascot Mark is to express loyalty to the competitive nature of CMU.

The Full Mascot Mark is made up of the Mascot Shield (which cannot be altered), the Wordmark and the word “Tartans.” These components can be used combined as the Full Mascot Mark or individually. The Wordmark and the word “Tartans” may also be combined.

 

 

This graphic breaks down the components of the Carnegie Mellon University Mascot Mark. The top element is the black Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, red, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.

Mascot Mark Components

Full Mascot Mark

The top element is the black Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, red, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.
Download the Full Mascot Mark

Mascot Shield

The Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.
Download the Mascot Shield

Wordmark and Tartans

Download the Wordmark and Tartans

Tartans

Download Tartans

Sizing & Placement

A black technical diagram of the Mascot Mark illustrating the required two-inch minimum width of the mark.

Minimum Size
Smallest size for print references logo standard of 2-inches* wide.

*Exception allowed for responsive scaling.

A black technical diagram of the Mascot Mark illustrating the required "safe zone" defined on all four sides by the height of the letter "T" from the word "TARTANS."

Safe Zone
Leave at least 1 T-width of buffer around the Mascot Mark components.

 

Full Mascot Mark Color Options

Depending upon the background color of the apparel or printed piece it is being used on, there are 1-color, 2-color and 3-color files available. Use the full-color files when the background is non-specific. Use only the files provided for download.

 

1-color

This is the Mascot Mark in all black on a white background. The top element is the Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, surrounded by a black frame. Scotty is wearing a white and black scarf around his neck.
This is the Mascot Mark in all white on a black background. The top element is the Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, surrounded by a white background and frame. Scotty is wearing a white and black scarf around his neck.

 

 

 

2-color

The top element is the black Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, red, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a white background with a red and black frame. Scotty is wearing a red, black, and white scarf around his neck.
The top element is the white Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, red, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a white background with a black and red frame. Scotty is wearing a red, black, and white scarf around his neck.
The top element is the black Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, white, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a white background with a red and black frame. Scotty is wearing a red, black, and white scarf around his neck.
The top element is the black Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, red, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a red and black frame. Scotty is wearing a red, black, and gray scarf around his neck.

 

3-color

The top element is the black Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, red, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.
The top element is the gray Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, white, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and red frame. Scotty is wearing a red, black, and gray scarf around his neck.
The top element is the black Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, white, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.
The top element is the black Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, red, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.

 

Full-color

The top element is the black Carnegie Mellon University Wordmark. The middle element is the word TARTANS in large, red, all caps. The bottom element is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.

 

 

 

 

Mascot Shield Color Options

Depending upon the background color of the apparel or printed piece it is being used on, there are 1-color, 2-color and 3-color files available. Use the full-color files when the background is non-specific. Use only the files provided for download.

 

1-color

This is the Mascot Shield in all black on a white background featuring an illustration of Scotty looking fiercely to the right, surrounded by a black frame. Scotty is wearing a white and black scarf around his neck.
This is the Mascot Shield in all white on a black background featuring an illustration of Scotty looking fiercely to the right, surrounded by a white background and frame. Scotty is wearing a white and black scarf around his neck.

 

 

 

2-color

This is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a white background with a red and black frame. Scotty is wearing a red, black, and white scarf around his neck.
This is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a white background with a black and red frame. Scotty is wearing a red, black, and white scarf around his neck.
This is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a white background with a red and black frame. Scotty is wearing a red, black, and white scarf around his neck.
This is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a red and black frame. Scotty is wearing a red, black, and gray scarf around his neck.

 

3-color

This is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.
This is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and red frame. Scotty is wearing a red, black, and gray scarf around his neck.
This is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.
This is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.

 

Full-color

This is the Mascot Shield featuring an illustration of Scotty looking fiercely to the right, set against a gray background with a white and black frame. Scotty is wearing a red, black, and gray scarf around his neck.

 

 

 

 

Wordmark and Tartans Color Options

Use only the files provided for download.

 

1-color

Black Wordmark with Black Tartans on White Background
White Wordmark with White Tartans on Black Background

 

 

 

2-color

Black Wordmark with Red Tartans on White Background
White Wordmark and Red Tartans on Black Brackground
Black Wordmard with Red Tartans on Red Background
Black Wordmark with Red Tartans on Gray Background

 

Gray Wordmark with White Tartans on Black Background

 

 

 

 

Tartans Color Options

Use only the files provided for download.

 

Black Tartans on White Background
White Tartans on Black Background
Red Tartans on White Background

 

 

Dos & Don’ts

The full-color Mascot Mark is centered on a white background, surrounded by four diagonal arrows pointing outward from each corner, indicating that the mark should be scaled proportionally. A green square with a white checkmark is located in the bottom-left corner, signifying that this is a "DO" or a recommended best practice.

Do scale provided files proportionately as a group — do not modify the components separately.

The image shows a extreme, tight crop of the Scotty eye and the top of his head. A red square with a white "X" is located in the bottom-left corner, signifying that this is a "DON'T" or a prohibited practice.

Don’t crop without permission from UCM.

 

The image features a black t-shirt with the Mascot Shield printed on the chest. The primary CMU logo is placed separately on the left sleeve, appearing as white text within a red square. This separation maintains the integrity of both marks. A green square with a white checkmark is located in the bottom-left corner, signifying that this is a "DO" or a recommended best practice.

When combining with the university logo, do separate the two and use the Mascot Shield version.

The image features a black t-shirt with the Mascot Shield printed on the chest. Directly above the shield, the word "HOMECOMING" is printed in a white, serif font. A red square with a white "X" is located in the bottom-left corner, signifying that this is a "DON'T" or prohibited practice.

Don’t lock up the Mascot Mark with any other graphic or text.

Athletics and Student Groups

Athletic lockups are available for download here. 

Recognized student groups competing in intercollegite competition (e.g., club sports, competitive clubs) can use the mascot graphic with their group/organization name. Permission is required from the Athletics Office or Student Life (SIT-CELD). Once permission is granted, contact marketing-info@andrew.cmu.edu for creation of the graphic files. 

Do not create your own lockup. 

Have questions? We have answers.

 

See Frequently Asked Questions