Our message is always at the heart of our work.
As brand ambassadors and communicators, we must ensure that our core messaging follows a consistent structure and principles. Staying true to our brand personality and embracing our heritage ensures that together, we will build widespread, consistent awareness and recognition of the Carnegie Mellon University brand.
Brand Foundation & Pillars
Show and tell a unified story from a distinct point of view by understanding and expressing the essence of the CMU brand.
Heritage
Inspire greater loyalty and brand affinity by integrating the meaning and history of our heritage elements into your content.
Brand Personality
The tone of your communications should align with the traits found in one of the three brand archetypes.
Communication Principles
These principles help you focus your ideas as you write or create graphics, photography, videos or campaigns.
Messaging Support
University Communications & Marketing provides a wide range of services and resources to support CMU messaging. Learn more about UCM Strategic Communication’s best practices and resources, and how we can help you identify the best way to tell your story with the greatest impact.
- Content strategy
- Internal communications
- Social media
- Research communications
- Reputation and issues management
- Media relations