First impressions are lasting impressions.
For brand strength, recognition and retention, it is crucial that Carnegie Mellon University maintains a consistent use of our official trademarks, colors and design elements, and that we limit the number of variations in use.
The core identity system is comprised of our logo, wordmark, a precise unitmark architecture, four core colors and two typefaces. To add brand flair, we employ three specialty trademarks, the Tartan pattern, Scotty illustrations and secondary color palettes.
All materials produced by primary and secondary units and all university recognized groups require one of the university marks.
