Unitmarks distinctly identify primary and secondary university units while maintaining a cohesive university brand identity.
The Unitmark is the official mark for all primary and secondary units and is used to leverage the equity and consistency of the university brand.
Do not create your own Unitmark. Your official Unitmark will be provided to you free of cost.
Primary university units
- Campuses
- Schools
- Colleges
- Divisions
- Centers
- Institutes
Secondary university units
- Departments
- Labs
- Academic programs
- Any unit within a primary unit that has a proper organizational structure and is recognized by the dean or VP of the parent primary unit
Not eligible for a Unitmark
- Publications
- Event names
- Committees
- Resources
- Portals or systems
- Recognized student/staff/faculty groups
- Groups or clubs not recognized by CMU
- Alumni clubs
- Classes
- Departments or programs that include the name of an external organization
Primary Unitmarks
Primary Horizontal
Primary Stacked
Secondary Unitmarks
Secondary Horizontal
Secondary Stacked
Classic Unitmarks
Classic Horizontal
Classic Stacked
Classic Secondary
Sizing & Placement
Minimum Size
Never print the Unitmark with the logo less than .75 inch or 150 pixels* wide.
*Exception allowed for responsive scaling.
Safe Zone
Leave at least half the size of the University Logo as a buffer around the Unitmark.
Minimum Size
Never print the Unitmark with the logo less than .75 inch or 150 pixels* wide.
*Exception allowed for responsive scaling.
Safe Zone
Leave at least half the size of the University Logo as a buffer around the Unitmark.
Color Options
Unitmarks must follow the color requirements of the University Logo. Use only the files provided.
Dos & Don’ts
Do scale the entire Unitmark proportionately as a group.
Don’t modify the Unitmark elements or reset type.
Do leave a safe margin around the Unitmark, including near document edges.
Don’t use the Unitmark over textured backgrounds or photographs.
Do consider layout when selecting a horizontal or stacked version.
Don’t use the Unitmarks for a social media icon.