Endorsed branding provides an opportunity for select university units that face external pressures or funding requirements to create an identity mark outside of the standard unitmark architecture.
By partnering with University Communications & Marketing, eligible units can develop a distinct visual identity that stands out while leveraging the full prestige of the Carnegie Mellon brand. APPROVAL FROM A DEAN OR VICE PRESIDENT IS REQUIRED BEFORE REQUESTING A CUSTOM MARK.
Who is Eligible?
Eligible
- Center
- Institute
- Lab
- Academic program
While we strongly recommend that all primary and secondary university units use Unitmarks, we recognize that some centers, institutes, departments, labs or academic programs face external pressures for a custom logo. Any university unit that chooses to create a custom logo must have their dean or vice president's approval and submit an Endorsed Mark Request to UCM Creative.
Not Eligible
- Campuses
- Schools
- Colleges
- Divisions
- Departments
- Secondary units
- Recognized CMU organizations*
Units and recognized groups who desire unique brand appearance should develop graphic style systems within the parameters of the university’s brand standards.
*Recognized student organizations must follow the Student Organization Standards for Use of Trademarks and Visual Identity.
Use of Endorsed Marks
When using an Endorsed Mark, a registered CMU university trademark must be included to reflect the endorsement.
Examples
Endorsed Mark on university branded page
The University Logo must appear at the top left of all web pages and in the header area of your digital emails.
Endorsed Mark with integrated University Trademark lockup
A lockup of an approved endorsed mark combined with a university trademark is required.